SHORTLISTED II: C&IT INCENTIVE PROGRAMME OF THE YEAR

BMW Bahamas yacht with branded sail

BMW The Ultimate Adventure: The Bahamas

We were nothing but delighted to have three of our incentives in a shortlist of five contending for this year’s C&IT Awards Incentive Programme of the Year. While there’s only one first place, silver and bronze are pretty great too. We aim to make all of our incentives award-worthy. And we’re as proud of this one for BMW as we are for the rest.

The brief? To motivate and reward BMW’s top Sales Managers with a high profile, adrenaline fuelled experience. We set about creating a unique identity for an incentive that dealers were inspired to be part of. With just the right mix of ocean adventure and tranquil white sands, we sailed off to The Bahamas and The Ultimate Adventure Club was born.

With a non-stop comms campaign to match a jam packed itinerary, our guests were soon immersed in true Bahaman beauty. The bar was set high with the wide array of pursuits the transparent waters had to offer and a spot of healthy competition lacing that all-important element of team building into the trip. Yacht-racing down the Caribbean coast, deep sea fishing and shark-wrestling (only for the brave), certainly saw to that.

Our team were on hand at all times to create an unforgettable Caribbean carnival atmosphere. From traditional beach-side street performers to dining on the freshest seafood around at the island’s finest restaurants, there was no end to the VIP treatment. And the result? One of the best incentives the industry has seen this year and feedback like this, which is a definite win for us:

“We’ve been inundated with notes from all our Bahamas group expressing their thanks for what they consider the best incentive they have ever enjoyed and I too want to thank you for putting together and executing a perfect incentive for BMW. It has been my first experience of The Black Tomato Agency and your preparation, attentiveness and creativity have made a great impression and delivered a programme that I know will live long in their memories and importantly will motivate everyone else to want to perform to an even higher level this year. Please pass my thanks on to all the team and I hope to see you again soon.”