SHORTLISTED I: C&IT INCENTIVE PROGRAMME OF THE YEAR

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Incentive travel: Abu Dhabi & Dubai

Mazda Elite Club UAE: Abu Dhabi & Dubai

The United Arab Emirates is second to none in the world for adrenaline fuelled action, boasting some of the best in the world’s water sports, cars and glamorous nightlife. When Mazda challenged us with creating a high speed incentive to inspire its leading dealers, we headed full throttle to Abu Dhabi and Dubai. This decision recently took us to the C&IT Awards 2015, where our jam packed itinerary was shortlisted for Incentive Programme of the Year.

Guests experienced all Abu Dhabi had to offer in extreme sports. Reaching speeds of 220kph, guests tried their hand at heart racing water sports, Supercar self drives and gravity defying dune bashing. But it wasn’t all hair-raising driving experiences. At The Black Tomato Agency we know the importance of rewarding our clients with opportunities for relaxation and guests did just that. From a lavish evening with views of the Dubai Skyline, a private desert camp under the stars and an exclusive catamaran trip all thrown into the mix.

We love nothing more than leaving our clients with a truly memorable experience and the chance to see a top-class location from a unique perspective. And in the UAE, they did just that. Not only did the incentive drive Mazda’s business objectives, but client feedback confirmed that this trip really hit the spot:

“I wanted to send a note to you saying not only thanks for delivering such an outstanding week away (truly memorable), but the way you delivered it with the team. I said to many dealers while away that if it appears all serene on the surface, that doesn’t mean that it is underneath. Most won’t appreciate that but having been involved in supporting and hosting many events in the past I know you all excel in what you do. ”

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