“Unstoppable isn’t a moment or a mantra, it’s a state of mind”. We couldn’t agree more. So it fits that our unstoppable Prizes team went on to win silver at The IPM COGS 2015 Awards last week for their work on Volvic’s Unbottle your Unstoppable Campaign.
Briefed with a unique and engaging prize campaign that perfectly encapsulated the brand’s spirit, the team set to work on what became a nationwide battle of the sexes, creating extreme packages that dared winners to tackle that physical challenge they aspired to but never believed they could achieve.
The campaign required strong knowledge of the client’s brand and target audience. Our team knew just what prizes would appeal to Volvic’s demographic and got to work organising one-off experiences with third party suppliers. Collaborating with brands including Tough Mudder and Go Ape, prizes ranged from a Moroccan surfing break to a ‘wet and wild’ weekend in Wales and received an outstanding 100% positive feedback.
The BTA team put all their attention into ensuring a real adventure experience for the winners, with everything from travel to accommodation organised to a tee. With the added touches of Volvic water bottles in every room, of course.
A success rate like that is no fluke at The Black Tomato Agency. It’s a result of unlimited ideas and a strong understanding of what makes our clients and their target audiences tick. The prizes team can’t wait to take the Unstoppable mantra with them on their next challenge. Do you want to join them?