What did the client want?
We have an exclusive relationship with Airbnb. We help create and bring to life the concepts of Airbnb’s Night At… series as well as managing the competition mechanic across the globe for various award-winning experiences.
What made it stand out?
We have worked with Airbnb across their past four exclusive Night At… campaigns delivering the competition mechanic, moderating and judging the entries, and fulfilling a host of incredible experiences. From spending the night aboard the BBC’s research vessel The Alucia, and sleeping on the Great Wall of China, to regenerating an Italian village, and sleeping alone with the Mona Lisa. Our team works with Airbnb and their winners, to make sure their experience is fulfilled to perfection.
How did the event add value?
For context, the Italian Sabbatical received over 280,000 entries, while 182,000 people entered the Night At The Louvre competition. Each campaign is multi-territory and requires the team to not only moderate and judge the entries, but also translate and score it against predetermined criteria. We create the Ts&Cs for each market and manage the compliance for each territory, covering in excess of 20 individual markets. The partnership with the BBC & The Alucia won Gold at the 2018 IPM COGS Awards.