Case study: Group Incentive & Conference

Nu Skin – Morocco

  • Sector DSA
  • Destination Morocco
  • Attendees 250
  • Date March
Desert oasis, Morocco

What did the client want?

We’ve spent a long time getting to know this particular DSA company and they take pride in understanding their workforce. So when they contacted us requesting a five-day incentive trip for 250 of their top-selling distributors with their partners in tow, we knew we’d have to create something unique for their audience. With the goal of motivating distributors to grow their businesses through the promise of a wow-factor incentive, we needed to whittle down our exhaustive long-list to a destination that was easily accessible to delegates from across 15 European countries, included provisions for a half-day conference translated live into six different languages, and oozed ultimate luxury throughout – no mean feat.


What made it stand out?

Despite the guest list increasing fourfold over the previous year, we were keen to maintain the personalised, intimate atmosphere of previous iterations. A buyout of the luxurious Royal Palm spa hotel and no other hotel guests to worry about, meant we were free to organise an unforgettable pool party to welcome guests in style and five days of completely bespoke activities; a festival to showcase the best of Morocco’s culture, team building opportunities for distributors to turn colleagues into friends, a decadent evening under the stars in a bespoke desert camp that appeared mirage-like one morning and vanished without trace the next and a convoy of 75 4x4s through the ever-shifting sand dunes on the outskirts of Marrakech. Fire eaters, belly dancers, fire pits, live music and a surprise fireworks display ensured the event left a lasting mark on each of the 250 guests.

And even after all this, we still weren’t done; local guides, who spoke all the requisite languages, were sourced to escort the distributors through Marrakech’s famous medinas and take part in a ‘best bargain’ competition to be judged at the gala dinner. This black-tie affair took place at the ultra-exclusive Beldi Country Club, where we organised a drinks reception in its riad-style entryway complete with wandering magicians. The event drew to a close with a live band providing the soundtrack to the rest of the night – a fitting finale to a spectacular event.

Private desert camp in Morocco
4x4 driving through the Agafay desert in Morocco

How did the event add value?

With the client targeting 8/10 guest satisfaction, they were thrilled when the resulting 9.44/10 exceeded all expectations. We received reports from the stakeholders that distributors returned from the trip motivated, engaged, and ready to focus on their next target.


“All the feedback coming in both from distributors and staff is very positive, people have had what we wanted to give them – the time and trip of their life. Thank you for all you have done to make this happen, for being an amazing team, professional, fun, service-minded… all at the same time.”

Head of Events
Nu Skin EMEA

The numbers

  • Flights from 15 countries

  • C&IT Incentive Programme of the Year Award

  • Translators

  • 4x4s in a desert convoy

  • %

    Increase on targeted satisfaction score

  • Marriage proposals (and both said yes)

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