Incentives & Events

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David Heron

Co-Head of Agency
Head of Sales

After an early career in Film and Publishing, David finally found his way to the world of incentives and events, joining Black Tomato Agency in 2011. Privileged to have lived in six countries and visited countless others in his 40 plus years, David is a firm believer that there is no such thing as a boring destination – only untapped potential. He lives for the thrill of the next adventure and is always looking for ways to sweep our clients and team along with him.

David’s boundless energy – even after 2 hours sleep thanks to an ever-growing family – keeps us all entertained. That and his tendency to eat breakfast cereal with his hands.

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Hollie Ludlam

Deputy Head of Operations (currently on Maternity leave)

Hollie joined us back in 2009, initially working on the Agency’s prize campaigns, she then leapt across the office to the Agency Groups team in 2013 to deliver complex worldwide incentives and conferences for some of the UK’s biggest corporate clients.

With a decade of delivery knowledge and events expertise, she’s now Deputy Head of Operations, working with the best team in the industry to help keep them on track.

Travel obsessed, having visited 61 countries and counting, Hollie is happiest when meeting people and getting under the skin of a new destination.

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Lauren Anthony

Senior Project Manager

After finishing her studies in Events Management in 2012, Lauren took on the Automotive industry as a PA before discovering the world of group incentives. Over the last eight years, she’s worked predominantly across the automotive, telecoms and IT sectors, operating in some luxurious venues and inspiring locations, and is always keen to expand her destination knowledge.

Joining the team as Senior Project Manager in February 2017, Lauren is now a true London commuter, learning where the trains stop along the platform and avoiding eye-contact with fellow passengers on the tube. She doesn’t like holidaying in the same place twice as there’s always somewhere new to explore.

Promotions & Prizes

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Harriet Kendall

Account Director

Having experienced life as a prize-winner first hand, Harriet joined Black Tomato Agency’s growing prize team in 2014, with a background in social media consulting. And Disney.

Having spent the previous year working for Walt Disney World in Florida (although not as a princess, unfortunately) and another living in Amsterdam, Harriet is first to admit she’s a victim of the travel bug, but has happily settled herself back in London after missing cups of tea and Sunday roasts a little too much.

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Ellie Clarke

Account Director

They say that the three best things to come of out of Harrogate are tea bags, spring water and Ellie Clarke… in that order. Ellie joins us after recently returning to the UK from sunny Australia, where her love of all things travel was born.

When she’s not too busy getting accustomed to her new London life (i.e. avoiding eye contact, not speaking to strangers and rejoicing whenever the tube doors open before her on the platform), she remains true to her no nonsense Yorkshire roots taking down anyone who attempts to mimic her accent.  Ellie believes that Sean Paul is appropriate music for any occasion, whether it’s first thing on Monday morning or the start of Friday drinks.

Molly Harrison

Account Executive

After cutting her teeth planning après ski events for the incurably thirsty population of Val Thorens, Molly turned her hand to project management, delivering lavish events for private and corporate clients alike. As a Project Manager, she transformed the O2 Arena into a 3,000-capacity fairground, converted an uninspiring office space into a hot-ticket nightclub and even graced the beautifully curated pages of Vogue Magazine with examples of her work.

Always keen to step out of her comfort zone, Molly has hiked three active volcanoes, tubed through a glow worm cave in New Zealand and even eaten a scorpion, which she describes as ‘as crunchy as you’d imagine’. In search of her latest challenge, in 2018 she swapped the leafy suburbs of Surrey for the bright lights of London, bringing a wealth of venue and destination knowledge to the Black Tomato Agency Promotions team.

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Meghan Williams

Prize Fulfilment Executive

Meghan joins the Promotions & Prizes team fresh from honing her Spanish skills in the steamy jungles of Central America. A self-professed culture vulture, she admits that there comes a time during every trip when temples come second to tanning and she’s only too happy to shun the sights for some quality pool time.

She brings some much-needed hip hop dance moves to the team and rumour has it that our strategic position close to Shoreditch Grind was behind her choice to work for us.


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Tom Franz

Co-Head Creative Production

Working as our Video Producer, Tom’s remit is to create, collaborate and consult on all things moving for the Black Tomato Agency and our clients. He joins us from an advertising background and has produced and directed films for a plethora of prestigious clients, working with renowned National and pan-European brands (BBC, Subaru and Asda to name just a few).

Tom has an insatiable appetite for producing engaging, emotive and relevant film for a wide range of audiences and his work has generated millions of views across multiple platforms. When he’s not busy creating content for the Agency, you’ll find him wandering the forgotten alleyways of East London with his trusty 35mm film camera in hand.