Incentives & Events

David Heron bnw David Heron colour

David Heron

Co-Head of Agency
Head of Sales

After an early career in Film and Publishing, David finally found his way to the world of incentives and events, joining Black Tomato Agency in 2011. Privileged to have lived in six countries and visited countless others in his 40 plus years, David is a firm believer that there is no such thing as a boring destination – only untapped potential. He lives for the thrill of the next adventure and is always looking for ways to sweep our clients and team along with him.

David’s boundless energy – even after 2 hours sleep thanks to an ever-growing family – keeps us all entertained. That and his tendency to eat breakfast cereal with his hands.

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Jessica Charles

Co-Head of Agency
Head of Operations

Jess joined us in 2014, bringing the Agency another 14 years’ events experience and the best hair in the industry. She has run events of all sizes across the automotive, retail, finance, insurance and pharmaceutical sectors to name just a few. Her vast and varied experience has seen her driving vintage cars around the Amalfi Coast, supercars around Lapland, playing Elephant Polo in India, and putting her best negotiation skills to use in Downtown NoLa.

Jess is obsessively organized and the queen of lists. She even keeps a second outfit in the office so she’s always ready for wherever the day / night takes her. Putting these skills to use, in 2016 Jess became Head of Operations for Black Tomato Agency and helps to keep all of us in check.

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Hollie Ludlam

Deputy Head of Operations

Hollie joined us back in 2009, initially working on the Agency’s prize campaigns, she then leapt across the office to the Agency Groups team in 2013 to deliver complex worldwide incentives and conferences for some of the UK’s biggest corporate clients.

With a decade of delivery knowledge and events expertise, she’s now Deputy Head of Operations, working with the best team in the industry to help keep them on track.

Travel obsessed, having visited 61 countries and counting, Hollie is happiest when meeting people and getting under the skin of a new destination.

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Lauren Anthony

Senior Project Manager

After finishing her studies in Events Management in 2012, Lauren took on the Automotive industry as a PA before discovering the world of group incentives. Over the last eight years, she’s worked predominantly across the automotive, telecoms and IT sectors, operating in some luxurious venues and inspiring locations, and is always keen to expand her destination knowledge.

Joining the team as Senior Project Manager in February 2017, Lauren is now a true London commuter, learning where the trains stop along the platform and avoiding eye-contact with fellow passengers on the tube. She doesn’t like holidaying in the same place twice as there’s always somewhere new to explore.

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Anjuli Reeves

Senior Project Manager

Anjuli threw out her graphic design style guide for a life in the travel events industry back in 2009 and has never looked back. After delivering incentives and conferences for groups ranging from 1 to 1,000 people across the globe, she joined the Black Tomato Agency ranks in February 2019.

The entire continent of South America tops her bucket list and during her downtime, she indulges her designer’s eye for detail honing her floristry skills. During the summer, Anjuli swaps bouquets for beats and is just a comfortable in a muddy Somerset field as a sun-soaked Spanish playa, as long as the sound system is up to scratch.


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Anastasia O'Riordan

Project Manager

Anastasia joined the pack in 2019 after spending a couple of years honing her event management skills in London and Sydney. Having worked in destinations across the globe, the whole of Latin America tops her travel list while she also fancies chancing her arm at diving with sharks in Cape Town (pun intended).

True to BTA form, the way to Anastasia’s heart is through her stomach. She never leaves the house without some kind of chocolate-based snack in her bag and she’s partial to the lifeblood of event prof’s everywhere, the espresso martini. She rates her ‘incredibly terrible’ singing (a direct quote) as her strongest talent. The whole team is braced for an earful on our next night out.

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Heather Silcock

Project Manager

Having split her time at Nottingham University between throwing fundraising events and studying for a psychology degree, Heather graduated skilled in the arts of multi-tasking, event planning and tea making. Forever armed with a detailed to-do list and a hot cuppa, she joined Black Tomato Agency in 2017 and quickly became a central member of the Operations team.

A travel fanatic and adrenaline junkie, she has ventured far and wide throwing herself out of planes in Fiji, riding motorbikes beneath Thai waterfalls and climbing mountains before dawn in the Middle East. Just beware if you travel with her – she likes to order food she has never heard of, so meal-share with caution.

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Evangel Glover

Project Executive

After completing a degree in Events Management at Bournemouth University, Evangel put his new-found skills to the test organising a number of live music events in and around London. The most impressive thing? He managed all this around his day job organising meetings. As any event prof knows, organising multiple events takes superhuman levels of endurance and like any good superhero he has an alter ego; you can call him ‘Angel’.

Google Translator is his best friend (not literally, we hope). His top travel tip is to learn a few basic words so you can throw out some off-the-cuff ‘hellos’ and ‘thank yous’ wherever you might be. People always appreciate the effort. He can’t remember the PIN for his contactless payment card, so drinks are on him, as long as it’s less than £30.

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Alana Buchanan

Business Development Manager

Alana’s love affair with Black Tomato Agency began as a client working within the Financial Services market, running company-wide events in-house for a Global Asset Management Consultancy firm. After one inspirational event with Black Tomato, Alana knew the Agency life was for her and we’ve been going steady since early 2017.

Another snowsports fanatic in the team, Alana’s previous life included a long stint within the British University Snow Sports Industry, working as European Sales Co-ordinator and Operations Manager. True to form, she is still often found frequenting après ski at altitude, desperately trying to look gnarly.


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Oliver Launn

Proposal Manager

Ollie joined us in April 2017 with one mission: to put together inspiring incentive programmes all over the world. He comes equipped with extensive experience in all manner of events and can now be found plotting wow-factor itineraries in every corner of the globe. With the help of Alex, the other half of our proposal writing dream duo, Ollie is our go-to guy for unique itineraries with an injection of creativity. Just think of them as the Mel & Sue of the incentive world…

If he’s got his headphones in and you see his head bobbing, it’s 99% likely he’s listening to Beyonce’s live Coachella album – he is not to be disturbed.
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Alex Agertoft

Proposal Writer

After travelling extensively around South and Central America, Alex went on to study Spanish & International Relations at university; his studies broken up by a year abroad in the Basque Country and followed by further travels. One particularly memorable experience saw him buy a motorbike for $100 off a friendly local and ride all the way from Hanoi to Ho Chi Minh.

Alex comes to us from a leisure travel background, having spent a few years crafting bespoke trips around Latin America. He joined Black Tomato Agency in 2016 and spends his days scouring cost sheets, writing up once-in-a-lifetime proposals and ensuring nothing leaves the office without being checked by his eagle eyes. You can blame any spelling mistakes on him.

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Claire Pritchard

Head of Communications

Claire joined the team in March 2019 and brings with her a wide range of expertise across the reward, recognition and learning industries. From delivering an eco-friendly comms campaign – which sparked her love of tamarins – to supporting the creation of a 3D Store environment learning tool. She’s done it all.

She admits to struggling to balance her love of the National Trust and quaint tea rooms with a petrol-fuelled passion for Formula One. While it depends on the day, Monte Carlo tends to sit above Mottisfort on her bucket list.

Claire likes to look on the bright side of life and as Head of Communications, she works with the team to ensure we have the right plans and strategy in place to make our comms campaigns and onsite event execution as successful and engaging as possible.

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Dulcie Barnes

Account Manager - Communications

Not one to let university get in the way of wanderlust, Dulcie managed to incorporate a year living in paradise into her English and French degree.  Graduating from the University of Nottingham with a year on Réunion Island under her belt, Dulcie put her French language to use with Easyvoyage in Paris before joining Black Tomato Agency in 2018.

Content with switching volcano hiking for creative communications, Dulcie brings a certain je ne sais quoi to the comms team and supports Claire on creative campaigns for a huge host of global clients.

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Jess Storey

Account Executive - Communications

Jess joins us fresh from five weeks eating and drinking her way across Mexico, with only minor sightseeing thrown in to distract her along the way. After finishing up a marketing degree at Leeds, she cut her teeth working with influencers at Love Island’s favourite sponsor before deciding that travel trumps fast fashion.

As you might’ve guessed, Jess is a keen restaurant-goer and food-eater. Just don’t call her a foodie. Once the plates are cleared, she loves to belt out the classics at karaoke. The whole team is excited to see the fireworks when she and Dulcie – our other Comms team crooner – take to the stage on our next night out.

Promotions & Prizes

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Harriet Kendall

Account Director

Having experienced life as a prize-winner first hand, Harriet joined Black Tomato Agency’s growing prize team in 2014, with a background in social media consulting. And Disney.

Having spent the previous year working for Walt Disney World in Florida (although not as a princess, unfortunately) and another living in Amsterdam, Harriet is first to admit she’s a victim of the travel bug, but has happily settled herself back in London after missing cups of tea and Sunday roasts a little too much.

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Ellie Clarke

Account Director

They say that the three best things to come of out of Harrogate are tea bags, spring water and Ellie Clarke… in that order. Ellie joins us after recently returning to the UK from sunny Australia, where her love of all things travel was born.

When she’s not too busy getting accustomed to her new London life (i.e. avoiding eye contact, not speaking to strangers and rejoicing whenever the tube doors open before her on the platform), she remains true to her no nonsense Yorkshire roots taking down anyone who attempts to mimic her accent.  Ellie believes that Sean Paul is appropriate music for any occasion, whether it’s first thing on Monday morning or the start of Friday drinks.

Charlie Rooney

Business Development Manager

Our second recruit fresh out of Disney, Charlie joined the Prize Fulfilment team in 2015, making prize winner dreams come true all around the world. From diving between tectonic plates in Iceland to walking the red carpet in Hollywood, Charlie has worked across multiple sectors and brands from Heineken Ireland and William Grant to NBC Universal and the BBC.

After a year away exploring the best of Australasia, Charlie came to her senses and rejoined Black Tomato Agency in 2018, bringing her prize management experience to her new role as the team’s Head of Business Development. Based in Manchester and true to her Northern roots, she has a unique hybrid American x Mancunian accent and handles attempts at imitation surprisingly well.

Molly Harrison

Account Executive

After cutting her teeth planning après ski events for the incurably thirsty population of Val Thorens, Molly turned her hand to project management, delivering lavish events for private and corporate clients alike. As a Project Manager, she transformed the O2 Arena into a 3,000-capacity fairground, converted an uninspiring office space into a hot-ticket nightclub and even graced the beautifully curated pages of Vogue Magazine with examples of her work.

Always keen to step out of her comfort zone, Molly has hiked three active volcanoes, tubed through a glow worm cave in New Zealand and even eaten a scorpion, which she describes as ‘as crunchy as you’d imagine’. In search of her latest challenge, in 2018 she swapped the leafy suburbs of Surrey for the bright lights of London, bringing a wealth of venue and destination knowledge to the Black Tomato Agency Promotions team.

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Meghan Williams

Prize Fulfilment Executive

Meghan joins the Promotions & Prizes team fresh from honing her Spanish skills in the steamy jungles of Central America. A self-professed culture vulture, she admits that there comes a time during every trip when temples come second to tanning and she’s only too happy to shun the sights for some quality pool time.

She brings some much-needed hip hop dance moves to the team and rumour has it that our strategic position close to Shoreditch Grind was behind her choice to work for us.


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Louisa Lau

Art Director

After 5 years of climbing the graphic design ladder, Louisa joined The Black Tomato Group in 2012 as Art Director, producing and overseeing all visual communication for the company and its clients. From packaging and print to digital and video creation, she ensures every project meets the client’s brief, engages the relevant audience and is delivered on time and within budget. Louisa is a self-proclaimed luxury brand enthusiast and has worked with the likes of Coca-Cola, Harvey Nichols, It’s Nice That, Dazed & Confused, and Nokia.

Leather goods and Asian street food are her weaknesses. And pugs. She loves pugs.

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Tom Franz

Co-Head Creative Production

Working as our Video Producer, Tom’s remit is to create, collaborate and consult on all things moving for the Black Tomato Agency and our clients. He joins us from an advertising background and has produced and directed films for a plethora of prestigious clients, working with renowned National and pan-European brands (BBC, Subaru and Asda to name just a few).

Tom has an insatiable appetite for producing engaging, emotive and relevant film for a wide range of audiences and his work has generated millions of views across multiple platforms. When he’s not busy creating content for the Agency, you’ll find him wandering the forgotten alleyways of East London with his trusty 35mm film camera in hand.